Cadillac officially changed logo

May 31, 2015 at 6:33 pm

The new logo appeared on Cadillac production models in the second half of 2014. Cadillac Company refused its logo that adorned the cars of the brand since 2000. Last year, it became clear that customers of the brand do not like the iconic symbol of the famous company. Many buyers have decided that the laurel wreaths on the icon look too old-fashioned, so it was decided to get rid of them in the new logo, as well as making the crest bolder.

New modern Cadillac logo pic

New modern Cadillac logo pic

The first production models which received the new logo were Cadillac ATS coupe and CTS sedan, which sales debut was scheduled for the second half of this year. However, the visitors of the last year’s Frankfurt Motor Show have been able to witness the new logo of the American brand on the elegant Cadillac Elmiraj concept.

Cadillac logo evolution image

Cadillac logo evolution image

“Updated coat of arms displays the new design language of Cadillac cars. Production models became lower, longer more dynamic” – said chief designer of Cadillac Andrew Smith. – The purpose of the streamlined emblem update is a demonstration of the simultaneous evolution of the Cadillac brand and its core values. ”